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The FutureTech Auto Solutions Blog

Using Vehicle Charging Stations as a Marketing Tool 

9/14/2016

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Automotive service businesses may be missing out on how the can market their services to a new generation of vehicle owners.  The new generation of Plug-In Hybrid, Extended Range Electric, and Battery Electric (Advanced Technology) vehicle owners are very “tech savvy” and are constantly scanning their local area for businesses that can maintain, analyze, diagnose, and repair their Advanced Technology vehicle.  Acquiring their business may be very simple and does not require more than a few minutes of your time with them.  By adding a plug-in Charging Station, you can easily begin to market your business as “friendly” to these Advanced Technology vehicle owners.  The marketing is very simple:  Most plug-in vehicle owners want to know where they can plug-in to charge their vehicle.  In fact, many owners use smart phone apps such as Charge Point to determine where the nearest charging station is located to receive a quick charge.  And, it would be very simple to add your business to the many smart phone apps that are available to vehicle owners.  If your business is already diagnosing and repairing Advanced Technology products then, this would be a simple and inexpensive strategy to market your business as a location for not only vehicle charging but, also vehicle repair.  Level 2 charging stations can be purchased for less than $750.00 and only need a dedicated 220V electrical circuit with 20 – 40 Amp capability. 
 
You may want to think about adding a charging station to your business.  It’s an inexpensive method for exposing your service business to Advanced Technology vehicle owners globally.  It’s also a method to acquire traditional service business from a customer.  Remember, most customers believe that, if a business can maintain and repair their Advanced Technology vehicle, certainly they can repair a traditional vehicle with “old” technology.


​How many customers could your charge station attract in your business' service area? FutureTech can develop a report that is unique to your business, showing how many Hybrid, EREV, Plug-In Hybrid, and Electric Vehicles are close to you. 
Get your area's vehicle concentration report now

Dr. Mark Quarto, CTO of FutureTech

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Dr. Mark Quarto
Chief Technical Officer
​FutureTech Auto, LLC

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  • Home
  • Training
    • Online On-Demand Vehicle Electrification Training
    • Training Sponsored by MACS Worldwide >
      • 5-Day Workshop: Being Profitable in Hybrid and Electric Vehicle Diagnostics & Service
      • Automotive Software & Electronics Fundamentals Boot Camp: Sponsored by MACS
    • Automotive Software & Electronics Boot Camps >
      • FUNDAMENTALS Boot Camp: Information & Registration
      • INTERMEDIATE Boot Camp: Information & Registration
      • Videos: Course Projects
      • Videos: From The Instructor and Boot Camp Developer
      • Reviews from Boot Camp Participants
      • Photo Galleries from Past Boot Camps
    • Vehicle Electrification Technical Training >
      • Electrified Vehicle Technologies Enhancements and Advancements Workshop
      • 5-Day Product-Specific Workshop: Nissan Leaf, the Hyundai Ioniq (EV), Mitsubishi Outlander PHEV, Tesla Model S & 3
  • Products
    • BATTSCAN High Voltage Battery Analyzer
    • NXTGEN: Hybrid, Electric, and Fuel Cell Diagnostic and Repair Solutions
    • FRESH JUICE: Aftermarket Replacement Hybrid and Electric Vehicle Batteries
  • About Us
    • Who We Serve
    • What Makes FutureTech Different?
    • Meet Our Instructors
    • Our Training Partners
  • Resources
    • Free Webinars in Vehicle Electrification Technology
    • Custom Hybrid Electric Vehicle Market VIO Report
    • Financing
    • Client Resources
  • Blog
  • Contact
    • General Inquiries
    • Email Newsletter Signup | FutureTech Auto
    • Submit a Purchase order or Request a Quote | FutureTech Auto