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The FutureTech Auto Solutions Blog

Vehicle Air Conditioning Systems: Now an Integral Component of Vehicle Performance

1/25/2017

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The requirements for charging longer range Battery Electric Vehicles (BEV) has consistently escalated the need for higher power DC Fast Charging (DCFC) systems.  It wasn’t that long ago that 50kW charging was making its mark in the BEV charging space.  However, as Tesla (and others) have been making consistent inroads in the BEV market, the focus for higher power systems has pushed the DCFC power boundaries much further and faster than expected.  With companies such as, EVgo with a 350kW DCFC system or ChargePoint at 400kW DCFC systems, air conditioning systems will transition from a stand-alone cabin cooling system to a highly-integrated powertrain system cooling role to include removing battery pack cell/module heat that is generated during normal vehicle operation or during battery charging.  This now places significant performance requirements on the air conditioning system and heightens the need for air conditioning systems to be at optimal performance at all times…….even during the winter months. 
​
Vehicle service businesses that include air conditioning service as part of their services menu will need to consider the air conditioning system as one of the reasons for vehicle reduced performance, range reduction, etc.  It’s time to welcome vehicle air conditioning systems into its new role of powertrain thermal management.   
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Author

Dr. Mark Quarto

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Automotive OEM Electric Vehicle Marketing and Sales:  Studies Say it is Minimal

1/13/2017

 

With significant regulatory and compliance changes on the horizon that, will require automotive OEMs to increase fuel economy, while ZEV credits and multipliers diminish, you would think that the OEMs would push the marketing hot button for their Plug-In Hybrid Vehicles (PHEV) and Battery Electric Vehicles (BEV).  However, studies conducted by Global Equities Research combined with data CompetiTrack and Motor Intelligence point to the lethargic marketing prowess of the OEMs with respect to PHEV and EV products. 

In my opinion, the motoring public largely does not understand the value along with the basic differences between hybrid, PHEV, extended range electric, battery electric, and fuel cell vehicles.  Therefore, since there is a tremendous void in educating the public (consumers that purchase cars) about these vehicle technologies, the public at-large will either ignore or dismiss the advantages and value advance technologies bring to the transportation experience. 

​To further add insult to injury, the Sierra Club recruited 174 volunteers to call or visit 308 car dealerships within the 10 ZEV states.  The volunteers reported that “many dealerships had few or no EVs in stock, hid them at the back of the lot, didn’t have trained salespeople, and sometimes couldn’t even provide test drives because they hadn’t bothered to charge the cars.”  It’s a given rule of thumb that the more informed a customer is about a product the more comfortable they become with it and the more likely they are to take a closer look at it when making a purchase.  The OEMs need to wake-up and smell the coffee….it’s time to accelerate the marketing of these vehicles.  And, please (OEMs) train your dealer sales staffs on the differences, similarities, pros, and cons of each vehicle technology available to consumers – so when a customer comes through the door they can count on a sales person being properly informed about the product(s) they are trying to sell.

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Author

Dr. Mark Quarto

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  • Home
  • Training
    • Online On-Demand Vehicle Electrification Training
    • Training Sponsored by MACS Worldwide >
      • 5-Day Workshop: Being Profitable in Hybrid and Electric Vehicle Diagnostics & Service
      • Automotive Software & Electronics Fundamentals Boot Camp: Sponsored by MACS
    • Automotive Software & Electronics Boot Camps >
      • FUNDAMENTALS Boot Camp: Information & Registration
      • INTERMEDIATE Boot Camp: Information & Registration
      • Videos: Course Projects
      • Videos: From The Instructor and Boot Camp Developer
      • Reviews from Boot Camp Participants
      • Photo Galleries from Past Boot Camps
    • Vehicle Electrification Technical Training >
      • Electrified Vehicle Technologies Enhancements and Advancements Workshop
      • 5-Day Product-Specific Workshop: Nissan Leaf, the Hyundai Ioniq (EV), Mitsubishi Outlander PHEV, Tesla Model S & 3
  • Products
    • BATTSCAN High Voltage Battery Analyzer
    • NXTGEN: Hybrid, Electric, and Fuel Cell Diagnostic and Repair Solutions
    • FRESH JUICE: Aftermarket Replacement Hybrid and Electric Vehicle Batteries
  • About Us
    • Who We Serve
    • What Makes FutureTech Different?
    • Meet Our Instructors
    • Our Training Partners
  • Resources
    • Free Webinars in Vehicle Electrification Technology
    • Custom Hybrid Electric Vehicle Market VIO Report
    • Financing
    • Client Resources
  • Blog
  • Contact
    • General Inquiries
    • Email Newsletter Signup | FutureTech Auto
    • Submit a Purchase order or Request a Quote | FutureTech Auto